You want to sell your produce directly? Become a stallholder!

Being a stallholder at the Waikato Farmers' Markets comes with great benefits: We provide the meeting point between producers and customers and help you sell directly for a relatively small fee. Enjoy the market community and appreciation of your customers (who will quickly become regulars), exchange ideas and build collaborations with likeminded growers and entrepreneurs, and use the market as a platform for reaching ambitious business goals if you wish so. We have a number of stallholders who started with a tiny production and became large companies in a short period of time, others enjoy staying small and manageable, focusing on their weekend sales of their part-time businesses.

As a stallholder you can be your own boss and sell even small amounts of different varieties without having to worry about wholesale rules.

Does this sound like something you want to get involved in?
We hope so!
We are always looking for dedicated local growers and entrepreneurs and would love to hear from you.


We do have simple rules that make sense considering our status as a farmers' market:

  • LOCAL - All stallholders produce their goods within a 100 km radius around Hamilton. This is to ensure that we support the local economy and all produce is fresh. It also keeps the environmental impact low caused by the shipping of goods.
  • FOOD ONLY - As a true farmers' market we only sell food. We distinguish between primary and value-added products; primary meaning anything that has been grown by the stallholder, while value-added products are those that are produced by the stallholder from primary ingredients.
  • LOCAL PRODUCE FOR LOCAL PRODUCTS - In order to support the local agriculture economy, we ask all value-added producers to use local ingredients. This may at first seem impossible, but we believe that only by making this a rule we can get entrepreneurs to think outside the box and come up with new ideas that are innovative and sustainable! Finding a sensible ratio of local and non-local ingredients in your products is a great start.
  • NO ON-SELLING - As should be clear from the above, you are not allowed to sell anything that is not produced by you. The whole point of farmers' markets is the direct connection between producers and customers. This is what our customers expect and stallholders are regularly audited.
  • FOOD SAFETY - All stallholders are responsible to obtain their own food safety permits from their respective council. Fruit and vegetable producers enjoy some exemptions, please find where you fit in here.

For more information, please read the eligibility chart as well as our charter. Please read these carefully before submitting your application.

The stallholder application provides you with information on the venues as well as the fees involved. If you have any questions, don't hesitate to ask - we are here to help!

The Waikato Farmers' Markets are operated by a trust. Please do not make an application in anticipation that you will be able to start the following weekend. However, we strive to respond as fast as possible.

Join The Waikato Farmers' Markets

We are especially looking for more Waikato grown primary produce at the market(s), including:

  • Stone fruit
  • Citrus fruit (Cambridge
  • Organic / spray-free vegetables and fruits
  • Free-range chicken / duck
  • Honey
We are also looking for unique products made from local produce, e.g. fermented foods and drinks, and preserves.

The rules and criteria for joining the market(s) are in the Farmers' Market Charter and the Eligibility Chart for Stallholder Applications (see below). If you are confident that you qualify as a stallholder, please download and complete the application form and return it to the Market Administrator.